What is Digital Marketing?

There was a time when marketing campaigns means running advertisements on Television, and radio, printing newspapers and magazines, posters, and billboards near the roadside.  However, as the world gets digitalized year after another, the moves of a marketing move more and more toward a digital marketplace, and businesses now have a great chance to expand and increase their reach. Modernized way of marketing is overtaking the traditional way of marketing as it has comparatively great advantages over the traditional way of marketing. The following will discuss what is a digital marketing and its importance.

What is Digital Marketing?

Internet Marketing or Online Marketing is an alternative term for digital marketing. From the term itself, we can understand that advertising and promotion of the company’s brand, Products, and services are done digitally using online technologies, electronic devices, and online platforms. It includes Social Media Marketing(SMM), Pay-per-click(PPC), emails, Search Engine Optimization(SEO), and many more.


Categories of Digital Marketing. 

  1. Search Engine Optimization(SEO)

  2. Search Engine Marketing(SEM)

  3. Social Media Marketing(SMM)

  4. Email Marketing 

  5. Content Marketing 

  6. Website Designing and Development

  7. Affiliate Marketing 

  8. YouTube Marketing 

  9. Influencer Marketing 


Search Engine Optimization(SEO) - SEO in simple, means improving the site for better visibility for people when they search for products or services that are related to your website in search engines which will eventually boost traffic and conversion. It is an organic effort.


Search Engine Marketing(SEM) - It is also the process of improving the visibility of search results by paying some amounts to google. It is also called pay-per-click(PPC).


Social Media Marketing(SMM) - Social Media Marketing means the use of various social media platforms like Facebook, Instagram, Linkedin, WhatsApp, etc…to promote the sales of products and services.

Email Marketing - Email Marketing is a direct marketing platform where business shares information about new products and services directly through emails on their contact list.


Content Marketing - Content Marketing is the king of other categories of digital marketing. It is also a form of marketing that focuses on creating, publishing, and providing content to the audience.


Website Designing and Development - It is the process of creating websites. From the name itself, we can understand that web design and web development are two major skills needed. Designing the web means how the website looks while web development means how the website function.


Affiliate Marketing - it is the process of generating commission from promoting other companies products and services by sending traffic to the product or service page of the company’s website.


YouTube Marketing - It involves creating videos and publishing them on youtube channels to promote the brands or products so as to boost traffic, increase customers, and reach and attract new customers.


Influencer Marketing - it is the process of making awareness about a brand or product to the audience and converting the audience into customers eventually promoting the sales.



Evolution of Digital Marketing - The Timeline

For the first time, the term “Digital Marketing” came into existence along with the coming of the internet and the development of web platforms in the 1990s. During those days, web platforms only allow users to find the information they want but they were restricted from sharing their information on the web. So, marketers were not sure of the digital platform as the internet was not widespread.


Later in 1993, an era of digital marketing began after the first Clickable web ad banner went live and Hotwired bought a few banners for their advertising.


In the year 1994, Yahoo! was launched as the first E-Commerce web transacted over the Net market. Yahoo! was found going well and in 1996, a few smaller search engines like HotBot, LookSmart, and Alexa were found to be launched.


It was in the year 1997 that the launch of the first Social Media site called SixDegree.com.

 

The birth of GOOGLE was in 1998 and in that year Microsoft launched MSN and Yahoo! Launched yahoo! Web Search.


The Internet went widespread, SixDegrees.com shut down and the smaller search engines were wiped out in the year 2000.

In the following year 2001, the First mobile marketing campaign(Universal Music) started, and a year after Linkedin was launched followed by WordPress and MySpace in the year 2003.


The year 2004 is when Gmail was launched, Google goes public, and then Facebook goes live. And YouTube formally launched in 2005 and the digital marketing platform broaden years after another.


Soon after Microsoft launches MS Live Search, Twitter Came into existence, and Amazon’s e-commerce sales already crossed $10 billion while Split Testing in Marketing started in 2006.


In 2007, Hulu founded the web-streaming service. In the same year, iPhone and Tumblr were also launched.


China was seen as overtaking the US in the number of internet users and Spotify is found launching in 2008. And in 2009, Google launches instant for real-time search engine results while Google’s Affiliate Network was shut down. In the following year, Whatsapp was launched and Google launched Google Buzz.


Google Buzz Shutdown and Google+ and Google Panda were launched in 2011. And in the same year, the web users' figure overtakes the figure for TV viewership among youth.


In 2012,  Google launched  Google Knowledge Graph, and in 2013 Yahoo! Acquired Tumblr.


Mobile exceeds PC internet usage. Facebook Messenger app, tailored ads on Linkedin, and Facebook’s Look Back were Launched in 2014. Facebook also acquired WhatsApp in that year.


Digital Marketing hikes every year with the introduction of new strategies, Technologies, new ideas, and the launching of new advanced software. And Presently at which level is digital marketing?

This is the short evolution of how far has digital marketing reached from the scratch.


Importance of Digital Marketing


  1. Affordability-Digital marketing is cost-effective and less expensive than the traditional way of marketing methods.

  2. Flexibility - There are various forms and uses of high-quality digital marketing like ads, content marketing, email marketing, and social media post. So, you have the option of testing and stopping campaigns that are not performing well in real time. 

  3. MobileAccess - The Internet has widely spread all over the world and along with that, Smartphones of various qualities with advanced features are introduced which widens the place for digital marketing. 

  4.  Multimedia - Marketing materials combined with different contents like photos, video clips, and audio engages more customers which made it easier for digital marketing. 

  5. Interactivity - Digital marketing allows communicating directly online who view your content,  comments, messages, and reviews.


Career Opportunities in Digital Marketing

Internet is everywhere now and Digital marketing is only to deal with the internet. So the demand for digital marketers is increasing. There are lots of career opportunities available in digital marketing. If I list down some;

  1. Search Engine Optimization(SEO)

  • SEO Executive

  • SEO Senior Executive 

  • SEO Manager

  • SEO Director


  1. Pay-Per-Click(PPC)


  1. Social Media Marketing(SMM)

    • Social Media Executive

    • Social Media Specialist and strategist

    • Social Media Marketing manager  

    

  1. Search Engine Marketing

    • SEM Executive 

    • SEM Senior Executive

    • SEM Manager

    • SEM Director


  1. Content Writer

    • Junior Content Writer

    • Senior Content Writer 

    • Content Strategist


  1. Web Designer and Developer


5 Reasons why you should start your Career  as a Digital Marketing

  1. In the field of digital marketing, there is multiple career option that we can opt for as per our interest.

  2. There are many sources of income in digital marketing where by can earn a good amount.

  3. Collaborative and creative opportunities.

  4. The growing industry needs more digital marketers.

  5. The reasonable barrier to entry in the field of digital marketing.


Conclusion

In this era, businesses without digital marketing are like birds with broken wings. The traditional way of marketing is not as efficient as the modern way of marketing. As the world transformed into everything digital year after another, online shopping is leading the world, and the only option left for business companies is to take up digital marketing. That shows how important digital marketing is in this era.

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